Building an intelligent, industry-leading brand
Creating the positioning, identity and launch platform for a new global leader in industrial automation.
The challenge
When Schlumberger and Rockwell Automation formed a joint venture to create Sensia, they brought together two global leaders in oilfield services and industrial automation.
The technology and expertise were world-class. The challenge was explaining why they mattered.
In a market crowded with technical claims around digitalisation and automation, Sensia needed a distinctive proposition that would define the new brand, unite two organisations and give customers a compelling reason to engage.
The idea
Through market research, we discovered that for all the industry’s investment in technology, many oilfield operations remained inefficient, disconnected, carbon-heavy, and overly reliant on manual input.
That insight became Intelligent Action.
It positioned Sensia around outcomes rather than technology, showing how the combination of automation, digitalisation and deep industry expertise enables customers to make faster, smarter operational decisions.
What we did
- Developed the Intelligent Action global brand proposition
- Created a full positioning and messaging framework
- Designed the visual identity and storytelling platform
- Delivered an integrated global launch campaign across multiple channels
- Built an ongoing demand generation programme to establish awareness and drive growth
The result
Intelligent Action became the defining idea behind the Sensia brand.
It united technical capability with commercial value, giving employees, partners and customers a simple way to understand what made Sensia different.
The business exceeded its first-year demand generation targets by 50%, generated more than 50 proposal requests every month through digital channels, and attributed over $330 million in sales within five years.
Just as importantly, it established Sensia as a credible new leader in industrial automation and digital transformation for the energy sector.
Empower your business
Whether you’re looking to launch or reposition, increase market visibility, create better commercial opportunities, or simply understand where the biggest opportunities lie, we’re ready when you are.
Let's talk