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We blend creativity and emotional storytelling to help B2B technology-led brands connect and grow. Explore how we turn complex ideas into work that moves people to make decisions.

About us

Wellsense

POWERful Women

Subsea7

Fueltrax

Sensia

Rely

Unity

EFX

T.EN

Sensia

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Discover our latest thinking

I don’t know who you are

Why familiarity is key in B2B

From AI search to shortlist

AI is changing how buyers search for information and weigh up options before making a purchase...

The Little Book of B2B Mythology

Earlier this year, we made an extraordinary archaeological discovery. Entirely fictional, obviously.

A spider-inspired story

How creative storytelling helped a breakthrough technology become The Answer. Innovation alone doesn’t guarantee adoption.

Go beyond the rational – why creativity drives human connection and business growth

If logic explains, creativity convinces. We unpack why emotional resonance wins in B2B, and how to...

Campaigns that still inspire us

From British Airways’ magical billboards to The Economist’s razor-sharp wit, Carling’s rule-breaking humour and a bear...

Lead us not into temptation

Why sweat over sentences when AI can do it for you? Because sounding like everyone else...

Exploring EM’s inspirational individuals – meet Ria

Our Re:cognise series is all about spotlighting the amazing people we work with and who inspires...

Empower your business

Whether you’re looking to launch or reposition, increase market visibility, create better commercial opportunities, or simply understand where the biggest opportunities lie, we’re ready when you are.

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