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Building the Sensia brand from the ground-up


When SLB and Rockwell Automation wanted to form a joint venture, they came to Emberson to build the brand for the new entity from the ground upwards. The aim of the joint venture was to solve the oil and gas industry’s digitalisation and automation challenges by bringing together the market leaders in oilfield services and process automation.


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We developed the core creative idea of Intelligent Action that brought to life the Sensia proposition and we continued to expand this through our positioning and branding process with the leadership team.

We created engaging collateral that communicated the core proposition and the critical role that Sensia will play in the digitalization and automation of the oil and gas industry. Providing a strong and sophisticated identity for the new company.


In less than three months we delivered a comprehensive package of internal and external marketing communications to launch Sensia including the website, video, brochures and presentations that were used across a series of key industry events - ATCE, ADIPEC and Rockwell Automation Fair.

Internal communication was critical when launching the brand. An employee welcome brochure and presentation, delivered by the new management team, successfully welcomed onboard the 1,000 employees from 42 countries that joined the business from the parent companies.