Fueltrax is the name behind the maritime industry’s leading smart fuel management solution. The company’s Electronic Fuel Monitoring System (EFMS) is installed on over 1,000 vessels worldwide, helping fleets (many of which operate in remote and volatile regions) guard against fuel misuse and theft, and reduce costs through more efficient fuel consumption.
Having established a clear leadership position, Fueltrax had invested in expanding the capabilities of its EFMS with additional services and solutions to meet changing customer needs such as decarbonisation and ESG compliance.
To make the market aware of the full potential of the expanded solution, and its superiority over lower-cost alternatives, we created an updated value proposition, messaging and brand image, enabling Fueltrax to capture new opportunities and build additional revenue streams.
Fueltrax is the world’s only real-time, self-contained EFMS. Its ability to deliver accurate, end-to-end secure rich data in real time ensures the highest levels of protection and value for vessel owners and operators. It helps mitigate the impact of rising fuel costs, reduce carbon emissions, improve vessel security, protect crews against petro-piracy, enable accurate carbon reporting, safeguard company reputation, and much more.
It is the secure nature of Fueltrax’s EFMS that really sets it apart from the competition. And this was the inspiration behind our creative proposition – Secured.
We built a new messaging framework around the Secured proposition, using it as a vehicle to emphasise the host of benefits Fueltrax delivers – secure sustainable fleet performance, secure crew protection, secure accurate carbon reporting … and many more.
This narrative was supported by imagery that creatively demonstrates the end-to-end digital nature of the offering, combined with iconography symbolising the value secured for the client.
We wanted customers to feel completely safe and secure with Fueltrax, hence we developed a brand image that conveys the maturity, strength and sophistication you would expect from an industry leader.
The new value proposition, messaging and brand image were rolled-out via a new website, social media and targeted campaigns. We also produced content in which the Fueltrax team shared their market expertise and insights, further differentiating the company against its competitors.
Since launch, Fueltrax has recorded a notable increase in engagement and sales enquiries. And as the new value proposition and marketing collateral continue to gather momentum, we’re excited to continue helping our client make even bigger waves across the industry.
“Emberson Marketing’s deep insight into the changing dynamics in the market and our business has helped us clearly retell our story and help customers understand the extent of the value we can deliver.”
– Anthony George, Fueltrax Founder and CEO
