With more than 1,000 projects delivered worldwide over five decades, Subsea7 is uniquely placed to support the offshore energy industry’s evolution to lower-carbon oil and gas, renewables and emerging energies.
Emberson Marketing supported Subsea7 to develop a compelling new brand proposition and communication framework to convey Subsea7’s strategy to key stakeholders, and to clearly position the company in both established and emerging markets.
Through research and workshops, we gained a deep understanding of Subsea7’s strategic focus and distinctive capabilities. From this we developed a clear value proposition: Make Possible.
The proposition embodies Subsea7’s unique ability to help clients overcome complex challenges and achieve their offshore energy transition ambitions. The confident, optimistic tone and visual style reflect the company’s unrivalled expertise and reputation for collaboration and delivery across the full field lifecycle.
We developed a range of communication tools to bring Make Possible to life for internal and external stakeholders, including video, thought leadership, advertising, presentations, exhibition displays and social media content, all supported by a detailed set of messaging guidelines.
The Make Possible proposition is now central to Subsea7’s strategic communications framework, providing a core message around which to tell a compelling and consistent story for all stakeholders including clients, investors, employees and recruits.
